How you Can Use Google Cloud to Decrease Your Carbon Emissions


Google does more than allow you to scroll the internet. Now, it will help developers to decrease their online footpint. Google’s new feature, Google Cloud Carbon Footprint, allows web developers to track and analyse how much carbon they are emitting with their online presence. 

Many people don’t realise that using the internet produces carbon dioxide. This harmful carbon then damages the Ozone layer, contributing to Global Warming. 

Carbon dioxide is emitted by data centres. These data centres are what transmit all the information on the internet, which uses a lot of electricity. According to Netcraft, there were 271,728,559 unique domains in July 2022. That’s a lot of data, which means a lot of carbon!

Google Cloud’s new functionality lets you keep an eye on your emissions and take a small step towards a better word. Here’s why it matters to your business. 

How Does Google Cloud Carbon Footprint Work?

Google Cloud is used by web developers and large companies, like Amazon AWS, to calculate the carbon expenditure of all the things they’re hosting with Google, like websites and emails.

It works by measuring your gross carbon emissions. If you have a website or application that is attracting a large amount of traffic, Google Cloud will tell you. Knowing what aspects of your online presence are producing a large amount of carbon is vital in showing you what you need to do to cut your emissions.


Why is Google Cloud Carbon Footprint Important for Your Business?

 Many organisations are rushing towards that ‘carbon neutral’ status. This is because Global Warming is now being taken more seriously than ever. There has been a huge social change which is impacting customers buying decisions and changing the way they perceive companies that have high carbon emissions. 

In addition to this, businesses that have high emissions will soon face scrutiny from the government. You can expect to see tax increases and fines for companies that have a large carbon footprint. On the 1st of April 2023, the United States are upping their carbon tax from $50 per tonne to $65 per tonne; and we expect this figure will only increase over time. 

A lot of businesses talk about going paperless, but not many of them will go to such lengths that they even analyse the impact of their digital presence. Doing so gives you an instant unique selling point, and it’ll give your customers an extra reason to buy your product or service.

How Can You Use Google Cloud Carbon Footprint?

If you want to develop an online application or website and need a hosting provider, then give Google Cloud a try. They offer 300 dollars in credits, so you can use these towards paying for the system. 

You can discover more about this software and how it works by clicking here. Google is currently offering a free trial, so give it a go today and discover what energy-saving changes you can make in your business.


Take An Extra Step in Your Carbon-Cutting Efforts

 Calculating the carbon footprint of your server is a great start, but it doesn’t end there. Websites use assets from many different online sources, not just from your own server. If you want to get full insights into the carbon statistics of your website, give Zifera a try. We analyse all your different assets so, you get an accurate idea of your website's carbon footprint

Our system doesn’t just measure how much CO2 your website emits, it actually offsets your emissions to make your website carbon-neutral. We do this by investing in eco-friendly projects, like The Fair Climate Fund.

Measure your website’s carbon emissions today here. You’re just one click away from saving the planet.

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